The Inspiration Behind RedKey
- As buyers, we experienced the frustration of trying to find new real estate projects when moving to the Okanagan
- Traditional advertising to the mass market is cost prohibitive and yields results that are difficult to measure
- The consolidation of new real estate works for both buyers and sellers
- 82% of people looking for real estate start their search online
How It Works
Developers, builders and marketers pay a monthly membership fee and receive a measurable, low-cost mass marketing tool through RedKey.ca. We then take at least 50% of our membership fees and put it directly back in to various advertising mediums. By consolidating supply in real estate and minimizing the amount that every developer spends to get the word out to the mass market makes sense intuitively. We cannot underestimate how difficult it is for qualified buyers to find each project individually on their own and RedKey solves this problem while reducing the cost to developers in the long term.
The Results
Since or launch on January 15th, 2008, we have sent tens of thousands of potential buyers to our members websites.
Visitor Demographics
- On average, each potential buyer views 3.4 development websites.
- Over 55% of RedKey.ca visitors are from outside the Thompson-Okanagan.
- Visitors from over 66 countries and 505 Canadian cities.
- Geographic Breakdown:
- 45% Thompson-Okanagan
- 21% Alberta
- 19% Vancouver/Lower Mainland
- 8% Other Canadian Cities
- 4% Ontario
- 3% International
Membership Benefits
- Exposure to thousands of potential buyers per month who visit RedKey.ca
- A detailed listing including a link to your project website, mapping capability, a tagline, logo, project rendering, and various project details.
- Full access to admin section to update or change your listing information at anytime.
- A second full page for buyers to print and use for homehunting. This second page includes developer information, show suite hours, sales contact information, project information and a handy map so buyers can find your show suite or discovery center!
- The ability to add information about your project through the scrolling Real Estate News Ticker.
Contact
Scott Butler
250.764.8591
scott@redkey.ca